Born in Manchester in 1972, Baldwin studied at Eastbourne College of Art and Design and then Kent Institute of Art and Design. He lives and works in West Sussex. Baldwin's work is collected and exhibited nationally and internationally.
The motifs with which he plays often recur - skeletons, swallows, crucifixes, children's story book illustrations, spiders, robins, trees, knives, flowers, cartoon figures - and are often contradictory, creating an uncomfortable and sometimes sinister paradox.
Each motif has a meaning (swallows generally signify innocence for example), although the meanings can vary slightly from print to print depending on the overall ethos of the piece. Symbolism is key to Baldwin's oeuvre - both his own interpretation and the personal response of each viewer. These symbols of death, life and love reflect Baldwin's preoccupation with the 'big questions' of human existence.